Have you ever struggled creating ads with the Facebook Power Editor ?
At times it drives me crazy! I’m in the middle of creating an ad and I copy a previous ad. I then open up the ad and try to edit the audience and Power Editor freezes.
Ahhhhhhhhh… it’s happened too many times.
In this article, I briefly outline why people use the Power Editor and when AdEspresso should be considered an alternative option as a very good ad manager tool.
About Facebook Power Editor
There are various options for creating ads in Facebook:
Boost post – You can open up a post on your Facebook page and create an ad to ‘boost’ it. There are limited targeting options but, if you want something up and running quickly, this is a good way to go.
Facebook Ads Manager – The next level up is the Ads Manager. This is quite straight forward to use and has more options for creating ads. You’ll get away with using this for most of your ads.
Power Editor – If you are really scaling up your ads, you’ll need a facility to easily create lots of ads, copy different ads and even import ads that have been pre-built using a spreadsheet. Looking from the outside, Power Editor looks like the only tool you’ll need. It’s a useful tool but it has a badly designed UI and is a bit buggy.
About AdEspresso
AdEspresso is an ad tool for creating Facebook ads that has the power of Power Editor (and more) but makes it much easier to create powerful ads.
Also. if you start really ramping up on the ads you create, you may want to test out different variations of images, headlines, text etc and AdEspresso really helps with this. I created 60 ads recently and it look about 10 minutes to create them.
So, let’s take a spin around the tool so you get a feel for what it can do.
We’re running a webinar this Thursday on ‘Social Media Optimization‘. This webinar is about improving what you already have in place for social media, instead of getting distracted by new, shiny objects.
We are running a series of ads to help promote the webinar.
Step 1 – Create the campaign
You specify the name of the campaign and give details of the targeting you want to do. For this campaign, we want to drive people to the website to get registrations for the webinar.
Step 2 – Create your ad
When you create your Facebook ad, you really need to do some testing because, without testing, you won’t achieve the best conversion rates. AdEspresso makes it very easy to set up your ad and test different variations.
Set up a normal or a carousal ad (a carousel ad will have multiple images as part of the ad).
Specify the page name you want to target.
Specify the headlines you want to use in the ad. You can click the plus button and create multiple headlines.
Create the ad text. Create as many variations of the ad text as you want.
Upload images and videos. For this test, we’ll upload a selection of images/text. AdEspresso integrates with Canva so you can create the image using Canva if you don’t have any images ready.
Once you set this up, you can configure other options such as conversion tracking, the audience you are targeting, where the ad appears etc. You can also switch on Google Analytics campaign tracking so you can see the results of the campaign directly within Google Analytics.
Step 3 – Specify the testing you want to do
AdEspresso will automatically test the headlines/ad text/images etc but you might also want to test out some demographic targeting. Specify the targeting you want to do :
Step 4 – Publish to Facebook
You then need to publish the ad directly to Facebook and, once approved, you’ll start to see results!
Once you have your images prepared in advance, you could have 50 ads created in a few minutes… not bad eh?!! There are 50 ads because of all the variations of ads that AdEspresso will automatically test out.
Here is an example of the type of charts displayed:
I love seeing the summary chart, which shows the best performing ads. You can disable ads that are not working well and focus on the good ones.
Pricing
AdEspresso starts at $49 per month. When you go over $3,000 ad spend a month, it goes to the next level of pricing.
Other Functionailty
Auto optimization – Define a set of rules for optimization and AdEspresso will automatically optimize for you.
Multiple logins – Different members of your organization can access the ads.
Export results – You can export to Excel for ongoing analysis.
Summary
AdEspresso is suitable for the more advanced marketer who has a larger budget and wants to build out a broad range of ads quickly. But… it’s also suitable for the less advanced marketer who does not want to waste too much time on Power Editor andFacebook Ads Manager.
You know how much hard work it is creating content, don’t you? Well… for all that hard work, you need to get some rewards for doing it! This is where acontent conversion funnel comes in.
A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale.
This could be text, images, video, voice… whatever form your content takes.
In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels
The Social Media Funnel / Blogging Funnel
Our PRISM framework will help you understand how to go from sending a tweet all the way through to getting a sale.
PRISM funnel
The process is as follows:
P for People – You build an audience of people interested in your products and services (followers/fans).
R for Relationships – If you have a relationship with your audience, they are more likely to take action. Valuable content is a great way of building an engaged audience.
I for Inbound Traffic – When you share out your content (e.g. blog posts) on social media to an engaged following, you get traffic to your site.
S for subscribers and social retargeting – Most people arriving on your site won’t buy your products or services immediately, so you need to capture their details. You can do this by building email subscribers or retargeting them with ads if they don’t subscribe.
M for Monetization – You then build a sales funnel to monetize the traffic.
Monetization is complex because there many spinning parts, combinations and permutations. For example, have a look at the following monetization funnel:
Your sales funnel
You get inbound traffic from a variety of sources and this traffic goes to a piece of content with a content upgrade. This is something of value related to the post that people can download in return for an email address. If someone doesn’t join the email list, they are retargeted with Facebook ads.
If they do join the email list, they are offered a product for sale. If they buy this, they may be offered another product. If they don’t buy it, then they are retargeted with ads on Facebook.
There is also email retargeting with a series of emails that ultimately end in an offer.
Some sales funnels are very aggressive with many steps in them and many different types of offers. But don’t be put off, you don’t need to be that aggressive.
Someone could sign up for an email list and your next offer could be a free trial of your product or service. If they don’t go for this, you could ask them if they want to go to a webinar. Either way, you are looking for people to take the next step.
It’s very difficult to be successful with social media or content marketing without an understanding of sales funnels.
There are many different types of content funnels. Here are a few examples:
The Webinar Funnel
Webinars are a great way of generating sales for your product or service. If someone is prepared to allocate 45 minutes to 1 hour to a webinar with you, there’s a good chance that they are interested in your products or services.
They may not all be buyers but you will have potential buyers on the call.
You start off by picking a great topic and creating a promotion plan for promoting that that topic. That could include:
Once you have your subscribers, you need to make sure they turn up! We typically provide emails and a video that explain the importance and value of the content. We also only promote our webinars about 7 to 10 days before the event because we get fewer people registered but more attendees!
Product Launch Funnel
The product launch funnel is a term coined by Jeff Walker, who came up with this formula for launching a product. It starts with a survey to your audience and results in a 4-part video series to sell.
When you are selling an expensive product, you need to provide a lot of value over a period of time before the offer is made. So, over a 7- to 10-day period, you send a series of videos.
At the end, you offer the product or service for a limited time. Typically, this launch opens on a particular date and then closes on a different date (i.e. it’s not open all the time).
The Lead Capture Funnel
This funnel is just about creating leads. After you create the lead, you can link this to the funnel so that it sells!
You might have a lead-capture landing page on your site and you drive traffic to this page. When someone signs up, they are brought to a thank-you page.
If they arrived on the landing page but didn’t go to the thank-you page, you know they didn’t sign up so you can retarget them with ads.
The Sales Funnel
There is where you extend the lead-capture funnel to a sale. You capture the lead and then, on the next page, you offer the person the opportunity to buy a product or service.
If they buy, you could offer them the opportunity to upgrade.
You could also go straight to a sale.
In the following example, your website visitor gets an offer to buy an event ticket.
If they don’t buy the event ticket, they are retargeted with an ad.
If they do buy the ticket, they are offered the chance to upgrade the ticket.
If they don’t buy the upgrade, they are retargeted with an ad.
A sale with an upsell
What skills do you need to build the full, end-to-end content marketing funnel process?
Ok… so before you fall off your chair, remember that you can build a funnel piece by piece and the most important thing to do is keep improving your skills.
The second most important thing to do is figure out which bits you will do and which bits other people will do.
Content creation – You’ll need to create content for blogs, lead-gen guides, ads etc. You’ll also need to have someone who can help with creating imagery or video.
Advertising – When you want to drive more traffic into your funnel, you’ll need skills such as knowledge of Facebook ads.
Conversion funnel analytics – Measurement of what you are doing is just as important as doing it. Without measuring, you really don’t know what worked and what didn’t work.
Tools – You’ll need to have a good knowledge of the tools that are available, how to set them up, and how to get the best use out of them.
Social media – People buy from people they know, like and trust. There is no better channel than social media for this to happen.
Email marketing – If people are not going to buy from you immediately, you’ll need to retarget them with ads or using email. Email is free (except for the cost of the tool), so use it more often.
Payment providers – You’ll need to understand which payment providers to use to support the collection of money from product/service sales.
Content funnel optimization – When you create all that content, you’ll need to optimize it so you can get more social, organic traffic.
Content promotion – No matter how good you are at creating content, you still need to promote the content. You’ll need to understand how to find good opportunities to promote it, learn how to build relationships with influencers, how to optimize your content for maximum sharing etc.
If you need help in any or all of these areas, you should read about our club!
Summary
Understanding how to design, implement and optimize a conversion funnel is the most essential skill you need as a content marketer.
But….
…It’s not easy so help is often required.
What is your opinion/feedback? I’d love to hear from you.
The main purpose of a lighthouse is to serve as a navigational aid and to warn of danger. The same can be said for monitoring tools. They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. You beam your light on what’s relevant to you to avoid the noise.
We have broken down the functionality that is likely to be found in monitoring tools. Most tools don’t have all of the functionality so you need to figure out what is most important to you.
Note: We reached out to get feedback about the lighthouse before we published this post and this made the Lighthouse so much better because of the great feedback. Thanks to: Christin Jones Kardos, Mike Alton, Todd Davis, Sean Nolan, Chris Hennkens, Joanne Sweeney-Burke, Kevin Mullet, Dan Purvis, Peter Nieforth, Dilyan Grigorov, Andrew Jenkins, Lilach Bullock, Mindy Iannelli, Mick Griffin, Stephen Dudley, John Koestsier, Carol Faughnan.
Conversation Tracking
As well as monitoring specific keywords, you’ll also want to monitor conversations that happen online. This is initiated through a message that’s shared but there’s also benefit in tracking the responses to this message.
Keyword/Topic Monitoring
Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.).
You may also need to monitor particular topics, which may have conversations around groups of different keywords.
People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it.
They could also be talking about their feedback on a product or service they have purchased, which is important to monitor from a customer service perspective.
Real-time Insights
At times, you want to monitor what is happening right now. You could be running an event and you want to track real-time mentions so you can respond to and track them.
Campaign Analysis
When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example:
Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic
Link tracking – You can add additional parameters to your links so you can track activity on those links
Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign.
Influencer Monitoring
Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area:
The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity. You’ll want to measure the impact they are having as part of the campaign.
The participating influencer – You may not have a relationship with the influencer but you may still want to track mentions they make. They could be saying something positive or negative about your company. You may want to track and respond.
The sleeping influencer – There may be influencers who are not involved in the conversation but you want them to be! You’ll need to track their conversations so you can start to encourage them to participate.
Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch.
They had a campaign involving influencers such as David Beckham (footballer) and Beyonce (singer). They wanted to figure out which influencer was driving the most impact.
Using Brandwatch, they created a category and then sub categories. The category was the influencer and the sub categories were actions they wanted to track.
You define categories and sub categories to filter out relevant conversations
One of the actions was ‘Intent to purchase’. To track the intent to purchase, they would set up a rule that looks something like this. It looks complex but is not that bad!!
Define the rules for the categories
Based on this, they could identify tweets like this where there was purchase intent and Beyonce is mentioned.
A filtered tweet with purchase intent mentioning Beyonce
Competitor Monitoring
Monitoring competitors will lead to opportunities for business, thanks to learning more about their product and service and more.
Sentiment Analysis
Here’s the Wikipedia explanation of sentiment analysis:
“Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”
Sentiment analysis has a bad name because it’s never 100% accurate. That is because it’s impossible to be 100% accurate but it does give you an overall indication of the level of sentiment, e.g whether views are generally positive or negative, and it can identify trends.
Social Analytics
All tools need to provide some reporting capabilities. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass.
You’ll also want to measure the growth of your social circles and the level of social amplification from content shared, however, you’re drifting into the functionality of the analytics tools so you only want high level information here.
Reputation Management
Your reputation is so important online because both bad and good news spread quite quickly. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google.
Online reviews are increasingly important so monitoring tools need to be able to find, analyze and report on any review.
Historical Analysis
When you sign up for a monitoring tool, what about all the conversations that have happened over the past months or years? You’ll want to learn from previous data so it’s important to be able to track this.
Emerging Trends
What about predicting what’s to come? There are tools that will highlight a potential trend before it even happens. For example, imagine being able to catch some negative press before it reaches the masses! Trendspottr is one tool that finds trends before they go viral.
Media Monitoring
If you get some media attention it’s useful to isolate this out separately. This could be because you want to identify the value of a PR campaign that you ran.
Sales Leads
You may also want to isolate any clicks through to your web site and leads generated. This may require some integration with other tools so you can track everything from a mention to a click through to a lead or sale.
Share of Voice
You’ll want to own the conversation online related to your products and services in comparison to your competitors. Monitoring tools can track the relevant conversation, compare it with your competitors, and work out the share of voice of that conversation.
Reporting
You will need to produce visually appealing reports to give you a bird’s eye view of what’s happening.
Summary of Social Media Monitoring Tools
We have picked out a broad range of monitoring tools for you to review.
1. Brand24.net
We came across Brand24 about a year ago and starting testing out the tool. We really liked it.
The results provided through the tool are very comprehensive and they provide visually appealing reports.
You can monitor mentions using a graph that shows activity over a period of time. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc.
Brand24 main dashboard
The influencer report is cool – you can view the top influencers who are sharing your content.
View more influential people sharing out your content
Brand24 has some great functionality and the results displayed are pretty impressive.
Price: From $49 to $349 per month.
2. Mention
Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms.
It tracks mentions of your brand in 42 different languages. There’s also good team functionality for assigning mentions for your team members to deal with.
Respond directly within Twitter
Price: From $29 to $299 + Enterprise pricing available on request.
3.Trackur
Trackur is a social media monitoring tool that provides executive reporting, sentiment analysis and influence scoring. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price ($97 per month).
Price: From $97 to $447 per month.
4. Ubervu
Ubervu was recently acquired by Hootsuite. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics.
Ubervu provides full demographic analysis, which helps you understand the audience that is sharing content related to what interests you.
5. Talkwalker [Alerts are Free]
Talkwalker offers an enterprise-monitoring solution but it also has a free alerts application.
You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc.
You can set up multiple alerts for your brand name, keywords etc. and define how frequently you want to get the alerts.
A better alternative to Google Alerts
Talkwalker will then send you an email with the alerts. It’s not as comprehensive as a paid solution but still provides some very useful results.
Price: Alerts are free. We discuss the paid version later in this post.
6. Rival IQ
Rival IQ, which I mentioned above, is a competitor-intelligence platform with very useful monitoring capabilities. You can track a group of your competitors to identify how they are performing in relation to SEO, social media etc.
One area of monitoring that is really useful is to get alerts when your competitors change some key content on their profiles and/or they have a break-out post.
We have shown an example of an alert where there is a break-out post. This is when your competitor has shared a piece of content that has done extremely well. This is always useful to monitor.
Another type of alert is when your competitor changes something on their profile on any of the social networks. For example, if they change their Twitter profile description, you get alerted on what they had before and what they have changed it to.
This is really useful because a change is generally related to a shift in the positioning of their business, so it’s well worth tracking.
Price: Prices start at $199 a month.
7. TrendSpottr
Trendspottr predicts trends related to the content that is shared out on social media. It then alerts you when trends happen.
Based on a complex set of algorithms, it will monitor for content shared online through social media and predict whether any of these posts are likely to trend.
Get email alerts for articles about to trend
You enter your keywords and then you will start to get notifications.
Imagine if something was about to trend that was really negative about your brand, I think you’d want to know about it!!
Price: Prices start at $199 a month.
8. BuzzSumo
BuzzSumo is a tool for competitor research. It will analyze content based on keywords or a domain name and show the most shared content, the most linked-to content and it will give you details of any influencers who are sharing the content.
You can also set up four different types of alerts to get notified of certain things. For example:
If a keyword/domain name is mentioned in a piece of content shared more than a certain number of times.
If someone links to your website.
To get alerted when an author publishes a piece of content.
To get alerted when any particular domain has a ‘break-out’ post (i.e. one that’s shared a lot).
Price: Prices start at $99 per month.
Larger Business Monitoring Tools
9. Brandwatch
Brandwatch is a social media monitoring platform that supports 27 languages and provides results from millions of social news and media sources across the web.
Nicely presented reports
Brandwatch has a really flexible query build that allows you to build up complex queries so you can filter only the most relevant results. There’s a great feature where authors can be displayed, so you can track the most influential people. They also have really good alerts.
Brandwatch provides direct integration with Spredfast, which is a nice feature because you need a management tool to work alongside a monitoring tool.
Price: Starting at $800 for up to 10k mentions.
10. Radian 6
Radian 6 is a well-established player in the listening category with over 3,000 clients. It is part of the Salesforce suite of products and has a broad range of functionality.
One of the dashboard views
Radian 6 covers over 150 million sources ranging from blogs, forums, Facebook public API, Twitter, and photo and video sharing sites. It has a nice workflow and automation features to help track and respond to mentions.
Price: Starting price is $1000 per month, which includes 20,000 posts/month and unlimited users. For $3000 you get 250,000 posts/month. If you are an agency, you get 1 million posts/month for the same price.
11. Sysomos
Sysomos has two products: Heartbeat is a real-time monitoring tool and Map is a listening tool, where you can monitor conversations and track key influencers.
You can look up topics over specific periods and analyze them by demographic groups, geography and much more.
Nicely presented charts with Sysomos4. Talkwalker
Price: MAP is $2,750 per month with unlimited queries and 1 seat license.
12. Cision
Visible Technologies (recently acquired by Cision) is a listening tool that provides comprehensive monitoring capabilities with a focus on actionable insights. Here are some of the key areas of functionality:
Social media listening – Unlimited on-demand search and analytics, ability to track brand buzz, competitors, industry news, market events, sentiment and trending topics.
Global multi-language capabilities – A truly global solution with data from the major languages around the world.
Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment.
Customer engagement – Engage with the customer directly through the platform on Facebook or Twitter.
Price: Contact Cision for pricing, which depends on requirements.
13. Attensity
Attensity is a social analytics and engagement platform specifically designed for very large companies. It uses natural language-processing techniques to analyze and identify the most important and relevant conversations.
An example of what Attensity Provides
There are four key areas to Attensity:
Analyze – Use Attensity natural language processing to analyze content in emails, social networks, call centre notes, CRM and other sources and produce actionable insights.
Pipeline – This is a real-time, semantically annotated social-media stream that uses text analytics and natural language processing to filter social conversations to find the most important and relevant conversations for your product, service or industry. Listening solutions will find conversations but Pipeline will filter these and remove the noise. For a large company, there is far too much to do this manually.
Respond – This uses natural language processing to uncover customer-generated insights, requests for information, and to identify complaints, and product issues. Then, through a business rules engine, these can be acted on and responded to accordingly.
Command Centre – This is a solution for monitoring online channels in relation to product launches and evaluating and predicting the success or failure of these products, based on detailed analysis.
Price: Each client of Attensity is large so it uses custom pricing, depending on requirements.
14. Talkwalker [Paid version]
We already mentioned a free alerts application provided by Talkwalker but their main application is an enterprise social-media monitoring tool.
Coverage in 187 languages.
Extensive filters available to help you identify the most relevant data.
Real-time data plus access to historic data.
Benchmark your brand against industry peers.
Price: Prices start at $700 a month.
15. Bottlenose
Bottlenose is primarily a trending-analysis platform that monitors trends on social media. Here is its main functionality:
Automated trend alerts – It monitors over 3 billion messages every hour to find emerging people, content and topics.
Live dashboard – You can monitor a real-time dashboard to keep an eye on trends.
Real-time search and discovery – You can search for relevant conversations in real time.
Price: Contact Bottlenose for pricing.
16. Digimind
Digimind is a nicely designed monitoring and analytics platform. When you are monitoring content, you can filter it by:
What: The most mentioned topics related to your conversation.
When: A trending graph showing mentions over a period of time.
Where: A breakdown by channel.
Who: A table showing the influential people who are sharing content.
How: Sentiment analysis on the mentions.
Mentions: The content found across each of the platforms (Twitter, Web, Facebook, Pinterest, Instagram).
Price: One price, $499 per month.
17. Meltwater Buzz
Meltwater is a general monitoring solution that also has social media management capability. It also provides the ability to create customized Facebook applications.
Meltwater monitoring
Monitoring solution – Tracks Twitter, Facebook, over 200 million blogs, forums, and more. Their access to Twitter is via Topsy and GNIP. They do not have direct access to the Twitter firehose.
Media monitoring – This is a separate product (not built from the same source code), which focuses purely on monitoring news sites and is ideal for a PR team. They have 230k news sites in their index. You can create a basic query or create a very advanced boolean query to return relevant results.
Social media management – There is a management component that currently only supports Facebook and Twitter.
Facebook connect – This is a suite of customizable applications for polls, surveys, contact forms and a promotion builder for building applications such as contests on Facebook.
Price: Prices are available on request.
18. Nuvi
Nuvi is a real-time social media monitoring tool that provides full social media coverage across Twitter, Facebook, YouTube, Tumblr, Flickr, Instagram, Google+, Delicious, Reddit and over 5 million RSS feeds.
Nuvi dashboards provide instant feedback on campaigns and allow you to monitor trending concepts in real time.
Price: From $500 to $2500, which includes a dedicated support manager.
19. Crimson Hexagon
Crimson Hexagon is suitable for large enterprises that need to analyze large volumes of data, using intelligent algorithms to make sense of it.
Conversations are monitored, categorized, analyzed and presented in a form suitable for digestion. There is advanced topic-analysis functionality to track and analyze topics within topics.
For example, if you were tracking a hashtag you could automatically track the topics within the hashtag.
Topic wheels shows the grouping of conversations related to a topic.
Their ‘ForSight’ product is a very advanced social media research tool that goes beyond monitoring and sentiment analysis.
20. Synthesio
Synthesio monitors across 50 languages in 200 countries through social media and traditional media outlets. Data is aggregated and presented in a suitable form.
SynthesioRank will rank websites and users to help you identify the most relevant and important conversations.
Synthesio SRS (social reputation score) provides a benchmark, comparing you with your competitors so you can understand how you are performing in relation to them, e.g. sentiment score, SWOT analysis and crisis monitoring.
Monitoring is available across 50 languages in 200 countries.
21. ViralHeat (part of Cision Social Suite)
ViralHeat was originally a social media monitoring tool, which added on social media management functionality.
Monitor conversations across Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Google+, Tumblr, FourSquare, Yelp and others.
Competitive analysis features are available so you can track and compare your performance with your competitors.
22. Tailwind Professional
Tailwind professional edition has excellent functionality for monitoring Pinterest and Instagram. You can monitor content and conversations. It even has pixel tracking so you can track images shared from your website to Pinterest.
Summary
Monitoring is a really important part of managing your social media presence. By monitoring, you will learn so much about your customers, competitors and your industry.
Which social media monitoring tools do you use, or will you use, after reading this post?
What have I missed from the social media monitoring lighthouse?
