ARE YOU SCARED OF BEING IN A FACEBOOK VIDEO?
…or are you scared of creating a Facebook Video?
You should put fear aside and not be afraid of either!
Creating Facebook videos should be easy, simple, fun and quick!
Yet many people fear the camera.
How can you get over this fear?
By knowing more about the power of video and by just going for it!
Because…
Video is an awesome and powerful marketing tool for businesses!
Creating videos specifically for Facebook is easy to do (hence the word ‘simple’ in the title) and they are terrific for organic reach on Facebook!
Before watching my three short Facebook Video Marketing Tips, read this article aboutHow To Get Started with Facebook Videos!
GET STARTED WITH YOUR SMARTPHONE AND A PLAN!
I record many (short!) tip videos with my Smartphone and my educational videos get much larger reach than any old picture I upload to my Facebook Pages, even if I make them as awesome as I can with Canva.
Of course, if you have a nice camera and know how to use it, go for the real quality and record a video on that camera, making sure to use a tripod and good microphone. This will require a download and upload – more time – but might produce a better quality video.
My clients, small business owners, also have started to create short videos on their Smartphones, by my suggestion.
They send them to me for editing – via text messaging, how easy is that – and then I upload them to their Facebook Pages.
Videos they’ve created for their pages include
- ‘What I am baking today’
- ‘Look who visited us today’
- ‘New product’
- ‘Employee of the month’
- ‘Fact or Fiction’
- ‘Interview with a client’
- ‘Testimonial’
and more!
Not quite convinced yet?
How about these Facebook video stats (per November 2015)
- Facebook has 8 billion daily video views
- 500 million users watch video, daily
- 1.5 million businesses posted videos to Facebook in the month of September 2015
Aren’t these staggering?
I bet you want a piece of that Facebook traffic…!
Once you are convinced and ready to start with Facebook Video Marketing, you’ll need these following three tips to get the most out of your efforts!
[Stay tuned to More In Media, as we have at least 3 more tips cued and ready to be published on the More In Media Facebook Page in the next few weeks.]
FACEBOOK VIDEO MARKETING TIP #1
“Schedule your video instead of publishing it directly. Find out why.”
ARE YOU READY TO ADD VIDEO TO YOUR CONTENT STRATEGY?
As a recap here are the main things you need to keep in mind as you implement video into your content marketing strategy.
- Come up with a list of video topics and ideas
- Be familiar with your Smartphone
- Practice smiling in front of the camera
- Write a short script or bullet points for your video(s)
- Hold your Smartphone in the horizontal position when you record
- Stabilize your Smartphone when your record
- Try taking several videos at one time; that will save you time later on
- Edit your footage, if needed
- Upload your video to your page and ‘schedule’ it before publishing it
- Once your video is scheduled, you can add tags, edit the description, pick the thumbnail etc.
- Once you publish the video, you can boost it
- You can also reuse your video and upload it to YouTube, your website, use it for advertising and elsewhere
As you can see, videos are an incredible marketing tool if used!
“The best marketing tool is the one you use”… get started with Facebook video and let me know if you need any additional tips.
Don’t forget to go to my Facebook Page, like it and look for 3 more Facebook video Marketing Tips, scheduled to publish Fridays at 12 noon!
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