IS YOUR NONPROFIT ON PINTEREST?
It’s great if you are!
It’s OK if you are not!
Why?
I would only advocate your organization be on Pinterest if all five of these statements hold true for your nonprofit;
- My NPO has a marketing budget (to promote pins, to pay a social media manager and Pinterest tools)
- My NPO creates original and branded pinnable content for our website (blog, vlog, videos, images)
- My NPO plans to be active on Pinterest, daily
- My NPO is willing and able to create a pinning strategy (no ‘wild pinning’ random pins at random times to random boards)
- My NPO has a target audience that’s active on Pinterest
If you are not quite there yet, if not all of these statement ring true, I’d put Pinterest on your ‘social media wish-list’ and revisit that platform when all of these line up at the same time!
Why?
You might very well find yourself wasting valuable resources better spent one some other platform if you start without a clear plan!
NONPROFITS ON PINTEREST – WHAT ARE THEY PINNING?
Once you’ve determined that your nonprofit should be active on Pinterest, it’s time to see how others use the platform.
Why reinvent the wheel?
- Learn Pinterest best-practices from other nonprofits.
- Check out what works for your competition!
- Follow other nonprofits on Pinterest.
- Connect with social media managers and/or NPO board members to learn more about Pinterest strategy for NPOs
Here are four articles to get you started – each will teach you a bit more about Pinterest for nonprofits!
*These are my favorite articles for looking at concrete examples of nonprofits pinning to Pinterest!
HOW DOES A NONPROFIT GET STARTED ON PINTEREST?
It’s as easy as 1-2-3
- Create a strategic plan for Pinterest for your NPO. This plan should include long and short term goals, content development plans, specific daily, weekly and monthly pinning strategy, tools to use, analytics, competitors analysis and more. Hire someone to create your plan if you have no idea how to go about this!
- Create a Pinterest business account for your nonprofit. Make sure to verify your account, fill out your bio, decide on tools to use and start following pinners.
- Create at least 10 boards to get your started! Each board should have a detailed description, fit into a category and start off with at least four pins!
To make your Pinterest beginning as hassle free as possible, I’ve gathered 10 Pinterest board ideas for your nonprofit to implement right away. No guessing or brainstorming. These work! How easy is that?
Here are
10 POWERFUL PINTEREST BOARDS EVERY NONPROFIT NEEDS TO SUCCEED
- Vision & Misson – visuals of your ‘why’ and ‘how’; this includes highlighting recipients of your services or money.
- Timeline and/or History of Your Non-Profit – old Event pictures, locations and past board members and supporters
- Social Presence – Social media bios and blog articles; essentially a “Pinterest media kit”.
- User-Generated Content – photo’s, videos and articles written about your NPO, by others!
- Business Partners in the Community – this includes pinning about sponsors and supporters and repinning pins about their business.
- Needs & Wants – visually share how supporters can make a difference. What do you need and what do you want?
- Staff – Employees, volunteers and/or board member introduction because… Why not? If they are local leaders and/or business owners, they might have great experience and some stories to tell. It makes the NPO more personal and brings the cause closer to home!
- Videos – pin your website, Facebook and YouTube videos on your Pinterest boards!
- Fundraisers & Events – pins about your events; announcements, news articles and videos, and event pictures, all in one place! This might be where your future volunteers will find their ‘why’.
- Shareable & Branded Quotes – shareable and branded quotes you might create for Instagram and/or Facebook, do really well on Pinterest as well. Make sure to add your website as the URL source after uploading an image!
There is a 500 board limit for each account, and a 200,000 pin limit, so you’ve got your work cut out for you.
Happy pinning and please; let me know if you have additional ideas to get a nonprofit pinning as I’d love to share your ideas with my community!
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